Becoming a great leader starts by overcoming yourself
Overcome and Lead recounts the powerful stories and essential lessons learned from Anne Beiler’s time as the founder of Auntie Anne’s® Pretzels, the world’s largest pretzel franchise. With no capital, no formal education, and no business plan, Anne launched Auntie Anne’s after a series of tragic life events left her broken traumatized, and in a deep depression. As Anne and her team grew the company, she also grew herself personally and professionally. Learning to overcome her greatest obstacle – herself – is what she calls, her greatest success. And now, she’s sharing the leadership lessons and principles she learned to help you move from feeling overwhelmed and inadequate to empowered and confident.