Operating your business in a way that makes a positive impact in ways besides profit has been gaining momentum over the last couple decades. Tom’s Shoes, for example, is one of the original social enterprise companies to publicly display how a business can make money and do good at the same time. That’s being Purpose Led. But there are still many businesses that just look at social entrepreneurship or purpose led businesses a merely a marketing tool or a way of doing business that limits the profit potential of a business. In this episode, we’ll discuss and illustrate that having a purpose led business can actually drive bigger profits. Tune in and listen in to our discussion.