Marketing That Builds Trust. Conducting a marketing strategy that is authentic to the business and builds trust with your customer is the key to success. Too many times marketing becomes manipulative and transactional in order to get customers in the door. This does little to build long term trust with the customer so therefore no […]

In this episode, we share some insights into marketing and sales that any small business can implement today. A mix of examples and practical tips to help your business grow.

This is the second part of last week’s “How much should I charge?” episode in which we discussed value based pricing. Charging what you’re worth as opposed to guessing what your customers are willing to pay. Determining your true value can be highly subjective and that is what makes it hard for many business owners

Today, Many businesses struggle with how much to price their products/service. As a result, most are undervalued and have a hard time making a consistent profit. Pricing is the one area of marketing that is probably the least understood and therefore the least taught. It’s also one of the biggest financial decisions that affect your

Doing marketing well requires thoughtful planning and execution but the most important thing is to have the correct frame of mind and expectation. It requires a mindshift! Many businesses look at marketing as a quick fix or a sprint but it really should be looked at as a marathon. Something that takes careful planning, training

Join me with my guest co-host Eric Yun of Standout Marketing, as we discuss some of the common blindspots in marketing that many businesses overlook. The good news is that these blindspots can be easily fixed and you’ll witness a tremendous benefit once you address it…and it often doesn’t cost you anything except time.

Listen as I have a conversation with guest co-host, Kelly Leonard, CEO of the Taylor Leonard Corp. where we discuss planning for a great 2018 in your business. We not only talked about proper planning for your business but about setting the right priorities and even analyzing if your sales price is too low.

I believe 2018 will be a great year for you. Definitely better than 2017. How do I know that? Because in this podcast, I will discuss areas in your business performance of 2017 that you should analyze to improve upon for this year. Improve on one thing in each of the five areas I discuss

As business owners, we rely on and receive advice from many sources. Some advice you seek out is for free or some from a paid consultant. Regardless, the counsel you seek is usually from a trusted source. One of the most overlooked sources of good and trusted counsel comes from the very person you married: