A commonly overlooked area of growth for business is that of leadership. While marketing, finance, production, customer service are all important areas that can fuel growth in the business, the quality of its leadership determines its direction and limitations. Join me with my special guest Chuck Proudfit founder and president of Skillsource as we delve […]

Learn the difference of, how, when and why to use one or the other in your marketing strategy. When thinking about marketing, many think about the advertising side of it where you are selling your product on print, video or digital media. Problem with always advertising is people will eventually tune out. Branding is a

Operating your business in a way that makes a positive impact in ways besides profit has been gaining momentum over the last couple decades. Tom’s Shoes, for example, is one of the original social enterprise companies to publicly display how a business can make money and do good at the same time. That’s being Purpose

Vision casting for a business is very important to set the direction of the organization. Yet very few actually set a vision and write it down. This week, Eric and I shed light on what a vision statement actually is, the important role it lays on setting the course for the business and how it

Whenever talking on the subject of business growth, we often talk about marketing and sales as the keys to growth. But what about we as the business owners as the key to growth? Many times we are our own limitations when it comes to that subject. So take a listen as Eric and I discuss

This week’s episode focuses on service based businesses like consultants, coaches, restaurants, auto mechanics, financial advisors, lawyers, accountants, etc. The marketing principles we discussed last week still apply but some of the nuances in those strategies differ a little. So tune in as Eric and I discuss marketing strategies that work for your service business.

I often get asked what type of marketing strategy is best. My answer is always, “the one that works.” It’s somewhat tongue in cheek but it’s also a true statement. The next question is, “which one works?” Well, the answer is actually much simpler than you might think. Tune in as we discuss what marketing

If you’re a business owner and married than you need to tune in to this week’s episode. Whether you realize it or not or admit it or not, having your spouse take some role in the business will improve the success of it. When I say role, I mean more than just as an administrator

One of the reasons businesses don’t perform to their full potential is because they set too realistic of goals. That’s right, realistic goals actually can hold a business down. Every business should set BHAG’s. Thats Big Hairy Audacious Goals. Tune in to this podcast as I discuss how setting these types of goals can take