I often get asked what type of marketing strategy is best. My answer is always, “the one that works.” It’s somewhat tongue in cheek but it’s also a true statement. The next question is, “which one works?” Well, the answer is actually much simpler than you might think. Tune in as we discuss what marketing

If you’re a business owner and married than you need to tune in to this week’s episode. Whether you realize it or not or admit it or not, having your spouse take some role in the business will improve the success of it. When I say role, I mean more than just as an administrator

One of the reasons businesses don’t perform to their full potential is because they set too realistic of goals. That’s right, realistic goals actually can hold a business down. Every business should set BHAG’s. Thats Big Hairy Audacious Goals. Tune in to this podcast as I discuss how setting these types of goals can take

One of the major reasons why businesses struggle financially is that they don’t charge what they’re worth. They may have “strategic” reasons why they charge less but the bottom line is that they’re afraid customers won’t pay what they’re worth. Listen in as we talk about symptoms of not charging the right price and how

We’ve all heard the expression, Think Outside the Box when talking about being creative and innovative. Well, I’d like to start the phrase THINK INSIDE THE BOX. Why? Because the fact of the matter is, we all face some constraints that we can’t change. So true innovation happens when we come up with solutions with

The first half of the year is over and hopefully your business is tracking toward your goals. Regardless of where your business performance lies, it’s still important to plan for a strong second half as that will lay the foundation for a better 2019. So tune in and listen as I discuss ways to finish

Anyone that has to get in front of the decision maker to sell their product/service understands the term, gatekeeper. That’s the assistant, wife, manager, or even a physical gate, that is the barrier between the decision maker and your sales presentation. Sometimes it’s just a matter even knowing who to talk to. So this episode

Sometimes what holds us back from starting or growing our business is ourselves. If you’re a perfectionist like me, all your i’s must be dotted, t’s crossed, business plan checked and rechecked and on and on it goes. Guarantee of success is what we perfectionists need. But we all know that nothing is guaranteed no

Lack of capital seems to be a common barrier for many who want to start a business. This week, we discuss a variety of ways for businesses in a variety of industries to start with what they have. In fact, many of the largest companies around have started by bootstrapping their business. Tune in to