Learn the difference of, how, when and why to use one or the other in your marketing strategy. When thinking about marketing, many think about the advertising side of it where you are selling your product on print, video or digital media. Problem with always advertising is people will eventually tune out. Branding is a more powerful way of marketing that can capture people’s attention for the long term. Which in ultimately leads to greater sales. Tune in this week to learn the difference and implement into your marketing strategy.