This is the second part of last week’s “How much should I charge?” episode in which we discussed value based pricing. Charging what you’re worth as opposed to guessing what your customers are willing to pay. Determining your true value can be highly subjective and that is what makes it hard for many business owners to determine. Listen to my conversation with co-host Eric Yun of Standout Marketing as we give illustrations and case study examples that will help you determine what your product and service is truly worth.