Long term success of your business and brand starts in the beginning with your Go To Market Strategies which isn’t necessarily your marketing strategy. So, whether you’re in startup mode, launching a new initiative or struggling with a current one, you may need to refine your go to market strategy after listening to this interview

The most common area that many business owners don’t want to spend a lot of time in is the financial statements. That’s because most have not been formally trained in this area or have an interest in it. Unfortunately, it’s not enough to have a bookkeeper and/or accountant as you need to know the numbers

These are the same principles and steps I use to help my clients grow their business and goes beyond marketing, sales, systems, etc. Key #1 to scaling your business has everything to do with you as the owner. Yes, you are Key #1.