Marketing That Builds Trust. Conducting a marketing strategy that is authentic to the business and builds trust with your customer is the key to success. Too many times marketing becomes manipulative and transactional in order to get customers in the door. This does little to build long term trust with the customer so therefore no

In this episode, we share some insights into marketing and sales that any small business can implement today. A mix of examples and practical tips to help your business grow.

This is the second part of last week’s “How much should I charge?” episode in which we discussed value based pricing. Charging what you’re worth as opposed to guessing what your customers are willing to pay. Determining your true value can be highly subjective and that is what makes it hard for many business owners

Today, Many businesses struggle with how much to price their products/service. As a result, most are undervalued and have a hard time making a consistent profit. Pricing is the one area of marketing that is probably the least understood and therefore the least taught. It’s also one of the biggest financial decisions that affect your