Today, Many businesses struggle with how much to price their products/service. As a result, most are undervalued and have a hard time making a consistent profit. Pricing is the one area of marketing that is probably the least understood and therefore the least taught. It’s also one of the biggest financial decisions that affect your business on a daily basis but gets the least amount of attention compared to the other P’s of marketing. Listen to hear how to determine your price that will lead to sustained profits.